{"title":"PURITO SEOUL","description":"\u003cp\u003eDiscover PURITO SEOUL skincare, designed around real skin needs and everyday comfort.\u003c\/p\u003e","products":[{"product_id":"purito-seoul-azelaic-acid-10-kojic-tea-tree-serum-30ml","title":"Purito SEOUL Azelaic Acid 10 Kojic Tea Tree Serum 30ml","description":"\u003ch2\u003ePURITO SEOUL Azelaic Acid 10 Kojic Tea Tree Serum\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eOne targeted serum for blemishes, lingering marks, and a brighter-looking complexion.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBreakouts rarely leave just one concern behind. Uneven texture, visible redness, and stubborn dark marks can linger long after a blemish settles. PURITO SEOUL’s Azelaic Acid 10 Kojic Tea Tree Serum brings several complementary ingredients together to address these overlapping concerns in one step.\u003c\/p\u003e\n\u003ch3\u003eWhy azelaic acid deserves attention\u003c\/h3\u003e\n\u003cp\u003eAt the heart of this formula is \u003cstrong\u003e10% azelaic acid\u003c\/strong\u003e, a versatile ingredient that supports clearer, more even-looking skin. It helps normalize the buildup of dead skin cells that contributes to clogged pores, offering a gradual smoothing effect rather than the dramatic peeling associated with stronger exfoliants. Its appeal is its ability to address blemishes and uneven tone together.\u003c\/p\u003e\n\u003cp\u003eFor someone managing recurring breakouts alongside the marks they leave behind, that combination makes azelaic acid a particularly useful addition to a consistent skincare routine. It can help improve the appearance of imperfections over time, although no serum can promise complete acne removal.\u003c\/p\u003e\n\u003ch3\u003eA complementary approach to brightness\u003c\/h3\u003e\n\u003cp\u003eThe formula combines azelaic acid with \u003cstrong\u003ekojic acid and niacinamide\u003c\/strong\u003e, ingredients used to support a more even-looking complexion. Kojic acid helps address excess pigmentation, while niacinamide supports the skin barrier and improves the appearance of uneven tone. Together, they make this serum an appealing option for skin that looks dull or marked after breakouts.\u003c\/p\u003e\n\u003cp\u003ePurito also includes \u003cstrong\u003e10% tea tree leaf water\u003c\/strong\u003e, alongside glycerin, bisabolol, and vitamin E. The result is a formula built around blemish care with supporting ingredients for hydration and skin comfort. Tea tree leaf water is distinct from concentrated tea tree essential oil; this formula contains a much smaller amount of that oil separately.\u003c\/p\u003e\n\u003ch3\u003eWho it may suit\u003c\/h3\u003e\n\u003cp\u003eThis serum is especially relevant for people concerned with blemishes, post-breakout discoloration, uneven tone, and rough-looking texture. Purito describes it as suitable for all skin types, including sensitive skin. Individual tolerance still matters: azelaic acid and botanical ingredients can cause stinging or irritation, so patch testing is essential.\u003c\/p\u003e\n\u003ch3\u003eAbout PURITO SEOUL\u003c\/h3\u003e\n\u003cp\u003ePURITO SEOUL is a Korean skincare brand that combines ingredients inspired by Korean nature with established skincare actives. Its philosophy emphasizes purposeful formulas, skin comfort, and visible results, alongside community involvement and environmental responsibility. This serum is listed by the brand as vegan-friendly, cruelty-free, and made without synthetic fragrance.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eShake gently three to five times to disperse the capsules. Apply after toner, spread evenly, and pat gently for absorption. Follow with moisturizer and daytime sunscreen. Introduce it gradually, avoid broken or irritated skin, and discontinue use if persistent redness, itching, or irritation develops.\u003c\/p\u003e\n\u003ch3\u003ePregnancy and breastfeeding\u003c\/h3\u003e\n\u003cp\u003eAzelaic acid itself is generally considered a pregnancy-compatible skincare ingredient. However, that does not establish the safety of every formula containing it. \u003cstrong\u003ePurito specifically advises consulting a doctor before using this serum during pregnancy or breastfeeding.\u003c\/strong\u003e Have your obstetrician or dermatologist review the complete formula before use.\u003c\/p\u003e\n\u003ch3\u003eFull ingredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water, Azelaic Acid (10%), Melaleuca Alternifolia (Tea Tree) Leaf Water (10%), Butylene Glycol, Caprylic\/Capric Triglyceride, Hydroxypropyl Cyclodextrin, Disodium Phosphate, 1,2-Hexanediol, Glycerin, Niacinamide, Maltodextrin, Hydroxyethylcellulose, Coptis Japonica Root Extract, Agar, Gellan Gum, Kojic Acid (1,000 ppm), Ethylhexylglycerin, Hydroxydecyl Ubiquinone, Adenosine, Trisodium Ethylenediamine Disuccinate, Malachite Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil (50 ppm), Arginine, Xanthan Gum, Tocopherol, Glutathione, Bisabolol, Helianthus Annuus (Sunflower) Seed Oil, Xanthophylls.\u003c\/p\u003e","brand":"Purito SEOUL","offers":[{"title":"30ml","offer_id":60299168874782,"sku":"6f6e1a1f-7f27-4172-8487-7205cad8303c","price":61.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/3046\/9150\/files\/f90c5cf2d5b6456abe24e58a09a31413.jpg?v=1791879100"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/3046\/9150\/collections\/aine-centered-purito-seoul-final_ebd198b5-3744-4f79-b755-cf704797bac6.jpg?v=1792047969","url":"https:\/\/www.glowaine.com\/collections\/purito-seoul.oembed","provider":"Aine","version":"1.0","type":"link"}